Why Routing Matters in E-commerce Logistics
Last-mile delivery isn’t just the final step—it's often the most visible part of your customer experience. When a package arrives early, late, or gets delayed without notice, it doesn’t just impact reviews—it affects retention.
For growing e-commerce brands, managing the complexity of daily deliveries while trying to scale is a logistics headache. That’s where smart routing comes in.
What Is Smart Routing?
Smart routing is real-time delivery route optimisation. It’s how merchants can plan daily drop-offs using real-world variables like traffic, distance, and delivery deadlines—not just postcodes on a spreadsheet.
Platforms like Evership use smart routing to generate optimal driver paths in seconds and adjust for issues throughout the day. It’s all powered by data and built to save you time.
How It Changes Your Operations
Let’s say you're an online florist in Johannesburg using your own drivers. With five delivery vehicles and over 70 addresses per day, your driver planning eats up hours. No visibility during the route, no predictability for customers.
With Evership’s smart routing tools:
• Routes are generated instantly based on daily orders
• Your team sees live driver updates in a single dashboard
• Customers get 30-minute delivery windows via SMS and email
• You avoid detours, backtracking, and inefficiencies
Time Savings You Can See
Before smart routing, a fulfillment team might take two hours to assign deliveries manually. With automation, that's reduced to minutes.
Real-time tools also mean fewer phone calls asking 'Where’s my parcel?'. Tracking is embedded into your customer experience—branded and fully traceable.
Making Room to Scale
The biggest difference? Headroom. When routing isn’t a bottleneck, you can take on more orders, expand delivery zones, or test same-day fulfillment—without stressing the system.
That’s why a Cape Town-based nutritional brand used Evership’s routing tools to triple their output during peak season—without hiring new dispatch staff.
Fleet-Ready and Courier-Friendly
Whether you’re managing drivers yourself or using nationwide carriers, Evership lets you toggle between both inside one dashboard. Upload your fleet and optimise their routes, or assign deliveries to integrated couriers like Fastway or Dawnwing.
It’s flexible enough for small teams, but scalable for enterprise-level logistics.
The Future Is Precise
As consumer expectations change, “by end of day” won’t cut it. Customers want clarity—not vague windows.
That’s why Evership enables brands to promise 30-minute delivery slots, a first in Africa. Smart routing makes that possible, dependable, and automatic.
Final Thoughts
Logistics should be a growth engine, not a growing pain. When merchants take delivery mapping seriously, it shows—in customer reviews and operational bandwidth.
Smart routing won’t just improve your routes—it’ll elevate your brand. And that’s a journey worth optimising.
